A number of key product categories have already been licensed in the region including programs with Schmidt Spiele, Geda Labels, Klaus Herding and Gerstenberg.
Prime UG has also signed on as the exclusive toy distributor of the World of Eric Carle toy line from U.S. licensee Kids Preferred for Germany, Austria and Switzerland.
Team! Licensing is now set to expand the brand's licensing portfolio into new categories including food, baby accessories and retail partnerships.
With more than 500,000 copies of
The Very Hungry Caterpillar
sold by the German publisher Gerstenberg in the last three years, the brand is as popular today as it was when it was first released in 1970.
The global consumer products program for the brand consists of more than 125 licensees and promotional partners for everything from toys to home
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