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JLG Extends Hearst Brands

The Joester Loria Group, licensing agent for Hearst publications, has secured new deals for two of the media company's top brands.

The Joester Loria Group, licensing agent for Hearst publications, has secured new deals for two of the media company’s top brands–Car and Driver and Road & Track.

Round 2 has created die-cast vehicles based on both publications’ popular covers. The collection launched at the end of last year; additional product will roll out next week at the New York Toy Fair.

Gift and electronics company Argento has signed on for a line of automotive accessories featuring the Car and Driver brand. The range will include air compressors, emergency kits, detailing kits, tire pressure gauges, mobile electronic mounts, car vacuums, and vehicle storage and organization items. The Car and Driver automotive accessories are scheduled to launch at the end of this year.

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