The Very Hungry Caterpillar
in the U.S. and Canada.
The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered the deal.
Initial product, including interactive, novelty formats and gift sets, will arrive in February 2016.
"The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the right heritage of Eric Carle's cherished artwork with our market-leading product to inspire and delight both children and their parents," says Wendy Friedman, president, creative, Parragon.
Among the items in the line will be activity pads with cover-mounted gifts and toys, carry-along activity sets and the debut of new formats from Parragon including the Storytime 4-in-1 Activity Game Set, an Activity and Jigsaw Puzzle Set, a Show & Tell Story Set, and more.
"We are delighted to welcome Parragon to The World of Eric Carle family of partners," says Debra Joester, president, JLG. "Their innovative products are ideally suited to Eric Carle's art and content and will inspire children to explore and create."
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