Big W’s latest range includes Very Hungry Caterpillar-branded apparel for newborns and infants.
AUSTRALIA–The Joester Loria Group is continuing to grow The World of Eric Carle brand down under through a recent collaboration with retailer Big W.
Under the terms of the agreement, Big W has recently launched a new apparel collection for newborns and infants. The range incorporates a variety of Eric Carle designs, including designs from The Very Hungry Caterpillar, on layettes, playwear and more.
Big W is also supporting the branded, newborn apparel range with in-store signage, catalogue placement, social media posts, influential mommy blog features and more.
The collection also marks the third collaboration to debut at the Australian retail giant since spring 2017.
