Big W’s latest range includes
Very Hungry Caterpillar
-branded apparel for newborns and infants.
Under the terms of the agreement, Big W has recently launched a new apparel collection for newborns and infants. The range incorporates a variety of Eric Carle designs, including designs from
The Very Hungry Caterpillar
, on layettes, playwear and more.
Big W is also supporting the branded, newborn apparel range with in-store signage, catalogue placement, social media posts, influential mommy blog features and more.
The collection also marks the third collaboration to debut at the Australian retail giant since spring 2017.
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