Insect Lore’s co-branded product line will feature themes found in
The Very Hungry Cateprillar
The Grouchy Ladybug.
The Joester Loria Group, The World of Eric Carle’s worldwide brand licensing agency, brokered the deal.
The co-branded brand will expand on the nature themes found in Carle’s popular books, including
The Very Hungry Caterpillar
The Grouchy Ladybug
, and will include both caterpillar and ladybug life cycle kits as well as nature kits including bug catchers, bug magnifying viewers and insect habitats.
The World of Eric Carle collection from Insect Lore will be available next spring at specialty retailers, Amazon and InsectLore.com, as well as within educational networks.
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