Insect Lore’s co-branded product line will feature themes found in The Very Hungry Cateprillar and The Grouchy Ladybug.
NORTH AMERICA–The World of Eric Carle has teamed up with Insect Lore to create a collection of co-branded nature kits for the U.S. and Canada.
The Joester Loria Group, The World of Eric Carle’s worldwide brand licensing agency, brokered the deal.
The co-branded brand will expand on the nature themes found in Carle’s popular books, including The Very Hungry Caterpillar and The Grouchy Ladybug, and will include both caterpillar and ladybug life cycle kits as well as nature kits including bug catchers, bug magnifying viewers and insect habitats.
The World of Eric Carle collection from Insect Lore will be available next spring at specialty retailers, Amazon and InsectLore.com, as well as within educational networks.