JLG Appoints License Connection to Rep Very Hungry Caterpillar

License Connection will represent The Very Hungry Caterpillar in the Benelux region.
License Global

April 17, 2020


The Joester Loria Group, the worldwide licensing agency representing The World of Eric Carle and The Very Hungry Caterpillar, has appointed License Connection to represent the brand in the Benelux.

“License Connection’s strength across multiple licensing categories and a number of brands has made them the great choice to grow the World of Eric Carle licensing program,” says Jackie DeMaio, licensing director, The Joester Loria Group. “We are looking forward to a partnership that will boost awareness of this much-loved brand.”

License Connection will represent The World of Eric Carle and The Very Hungry Caterpillar brand across a wide range of licensed categories including apparel, puzzles, games and home and will be seeking to expand the licensing portfolio into categories such as food, baby accessories and retail partnerships. It will manage existing and new partnerships.

“We are really excited about this relationship with [The Joester Loria] Group and thrilled to partner with them in the

Benelux,” says Daphne Kellerman, owner, License Connection. “We look forward to expand this well-known brand with new products to kids and families throughout the region so kids can experience their own Very Hungry Caterpillar adventure.”

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