Industry Vets Team for Book Deal

Steven Ekstract and Stu Seltzer to pen “Licensing For Dummies” for Wiley.

License Global

May 20, 2024

1 Min Read
Dummies logo, Wiley
Dummies logoWiley

Steven Ekstract, founder, chief executive officer, X Tracks Licensing Forums, managing director, Global Licensing Advisors and co-founder of License Global, has announced his inaugural book deal with Wiley, “Licensing For Dummies.”

“Licensing For Dummies” is poised to revolutionize the understanding of brand licensing, a thriving industry valued at $340 billion annually. Leveraging Ekstract’s decades of experience as a leading figure in the global licensing arena, this non-fiction how-to book will unravel the complexities of licensing strategies, providing readers with actionable insights.

Ekstract has partnered with Stu Seltzer, president, Seltzer Licensing Group, renowned for representing some of the world’s top brands in licensing. Seltzer's extensive expertise in brand licensing, partnership marketing and strategic alliances, combined with his role as an award-winning professor at New York University, adds an invaluable dimension to “Licensing For Dummies.”

“I’m excited to embark on this journey with Stu Seltzer and the esteemed ‘For Dummies’ brand,” says Ekstract. “Our goal is to equip readers, from novices to seasoned professionals, with a comprehensive guide to navigating the dynamic world of brand licensing.”

Readers can anticipate a user-friendly approach to understanding licensing agreements, brand extensions and market trends, without compromising depth. Scheduled for release in February, “Licensing For Dummies” promises to be aa valuable resource for anyone seeking success in the realm of brand licensing.

Related:The 2024 Licensing Landscape

The book deal was brokered by Marc Mikulich at Marc Mikulich Literary Agency, representing worldwide rights.

 “Steven Ekstract’s expertise, combined with Stu Seltzer’s hands-on experience and Wiley’s commitment to quality publishing, sets the stage for an exceptional collaboration,” says Mikulich. “We’re confident that ‘Licensing For Dummies’ will empower readers to thrive in this dynamic industry.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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