Albert Whitman & Company, the 101-year-old independent children’s publisher, ventures into original production with the establishment of Albert Whitman Media and naming of media executive Attila Gazdag as president.

“We are extremely pleased to establish Albert Whitman Media and expand our expansive catalogue of the world’s most beloved children’s properties into all forms of media production and distribution,” says John Quattrocchi, president and co-owner, Albert Whitman & Company. “To lead this ambitious new operation, we sought the leadership of a seasoned and experienced industry professional and are thrilled to have found that executive in Attila Gazdag.”

Publisher of the children’s book series, The Boxcar Children since 1942, today Albert Whitman & Company (AW) has multiple children’s titles in schools and libraries across the country. With a roster of authors and illustrators and more than 1,000 books in print, AW stories are sold through chain and independent booksellers worldwide. 

Under Gazdag’s leadership, Albert Whitman Media will develop and produce original media content based on the parent publishing company’s titles for distribution across all media platforms. The new company is also engaged in digital media ventures that will serve as delivery mechanisms for its book inventory.

Gazdag joins with an extensive career in the development and launch of digital businesses worldwide, including educational media, kids and family content, general entertainment and live sports. As a senior executive, Gazdag has served in global operations and business development positions for Disney, the NBA, Warner Bros and others.

“Albert Whitman & Company’s rich history will serve as the foundation for Albert Whitman Media’s exciting future,” says Gazdag. “The trusted brands that comprise our publishing parent’s extraordinary IP roster are certain to capture the attention of many of the most prolific studios and media platforms in the U.S. and around the world.”