IMG Takes on Nat Geo

National Geographic has appointed IMG Licensing to represent its brand in the licensed luggage and travel bags categories.

The multi-year partnership will see IMG develop the international distribution of National Geographic-branded bags, backpacks and luggage outside North America through strategic licensing partnerships.

“When it comes to travel, adventure and exploration, it’s hard to think of a more powerful brand than National Geographic,” says Bruno Maglione, executive vice president and global managing director, IMG Licensing. “The brand’s rich heritage as a pioneer in these areas positions it strongly to take advantage of the growing market for luggage and travel bags.”