The multi-year partnership will see IMG develop the international distribution of National Geographic-branded bags, backpacks and luggage outside North America through strategic licensing partnerships.
“When it comes to travel, adventure and exploration, it’s hard to think of a more powerful brand than National Geographic,” says Bruno Maglione, executive vice president and global managing director, IMG Licensing. “The brand’s rich heritage as a pioneer in these areas positions it strongly to take advantage of the growing market for luggage and travel bags.”
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