IMG Deals for Cosmo Vehicles

Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.

April 6, 2018

The limited edition, branded car will launch in almost 30 European territories.

Mii by

Cosmopolitan

is a co-creation between Seat designers and

Cosmopolitan

editors and readers, who provided feedback to shape the design as well as helped in the development of the accessories included in the new model.

“The Mii by

Cosmopolitan

is being designed to meet women’s needs in terms of daily usage. This new car will go beyond aesthetics; it is a functional vehicle where the design has a purpose,” says Susanne Franz, global marketing director, Seat. “

Cosmopolitan

contributed to transforming the role of women in society and the Mii by

Cosmopolitan

aims to establish a fresh perspective on cars. The agreement struck with the world’s largest magazine brand for women gives us the opportunity to launch our most feminine car. The Mii by

Cosmopolitan

is a tribute to the modern woman.”

The new car was revealed in London, Sept. 15, at

Cosmopolitan’s

#FashFest, a five-day, consumer-festival of fashion.

The new Mii by

Cosmopolitan

will initially be available across almost 30 territories in Europe.

“We are really excited by this collaboration,” says Matthew Primack, vice president, licensing, IMG. “Following on from

Cosmopolitan’s

entry into the beauty space with the launch its fragrance last year, this latest market breakthrough is a testament to the brand’s widespread appeal. We look forward to expanding the

Cosmopolitan

brand yet further over the coming months.”