Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.

With editions in 79 countries and 32 languages around the world, Cosmopolitan reaches more than 100 million readers each month. 

The fragrance deal, which was brokered by IMG, will see Jigsaw ESL distribute the scent beginning in the U.K. Sept. 7 at 350 Boots stores and online. Following the U.K. launch, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia before year-end.

“This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand,” says Greg Witham, group publishing director, Cosmopolitan. “We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the U.K. alone last year. This allows them a way to experience the brand in a new and relevant way.”

For the fragrance launch, Cosmopolitan is searching for three "fun, fearless females" to become the face of the ad campaign. The three winners will be chosen by an expert judging panel in the summer and will go on to star in the advertising and marketing campaign for the fragrance, as well as appear in the October issue of the magazine in the U.K.

 “We are excited by the launch of Cosmopolitan The Fragrance and the brand’s entry into the beauty market,” says Matthew Primack, vice president, licensing, IMG. “Cosmopolitan’s global appeal holds an understandable attraction for potential licensees and we are looking forward to working with them to expand the brand even further in the coming months.”