Condé Nast appoints agent to expand its food lifestyle magazine into categories like cookware, kitchen tools, appliances and more.
Condé Nast has tapped IMG to extend its magazine and food lifestyle brand Bon Appétit across the U.S. and Canada.
The multi-year agreement will see IMG both license the brand as well as target a range of distribution channels, including department, specialty and grocery stores. Furthermore, IMG’s licensing program will be based on the magazine’s aim to “provide its readers with the tools needed to bring menus to life.”
“IMG is excited to be working with Condé Nast to enhance the Bon Appétit brand,” says Samara Schanfeld, senior director, IMG Licensing. “We look forward to developing licensing opportunities that align with and amplify the brand’s unique culinary voice, as well as encourage consumers to enhance their palettes and love of cooking.”
Founded in 1956, Bon Appétit covers food through the lens of cooking, fashion, travel, technology, design and home–lending itself to a variety of licensing categories including cookware, kitchen tools and appliances.
“Bon Appétit continues to inspire audiences with its innovative approach to food lifestyle content,” says Craig Kostelic, chief business officer, food innovation group, Condé Nast. “This exciting partnership with IMG will allow us to push the boundaries, elevate the brand to new heights, and engage new consumers along the way.”
IMG will also be exhibiting at the annual Licensing Expo, May 23-25, in Las Vegas, Nev.