The deal sees the launch of a new “CoComelon” format added to its Storybook Advent Calendar range, including the Disney Storybook Advent Calendar, Princess Storybook Advent Calendar and Marvel Storybook Advent Calendar from Igloo Books.
Each advent calendar includes 24 brand-new story books to unwrap every day in the run-up to Christmas, featuring popular characters from the “CoComelon” franchise.
“We are incredibly excited to partner with Moonbug and their fantastic brand, 'CoComelon,'” says Paul Gregory, chief executive officer, Igloo Books. “The brand is a firm favorite with children, and we hope that our best-selling Advent Calendar format will see strong success and form the foundations of a long-running partnership with the brand.”
“We’re thrilled to welcome Igloo Books to the ever-growing list of 'CoComelon' licensees,”
Moonbug is exhibiting at Brand Licensing Europe 2022.
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