IFL Science Inks Book Deal with Ripley's Believe It or Not!
Licensing Link Europe has brought together IFL Science and Ripley’s Believe It or Not! on a cross-branded nonfiction book about strange, but true, facts.
The publication will be a hardback, full-color 192-page book that will publish in May 2020 and will be available at book chains around the world.
“These two major brands have a global reputation built on science, facts and fun that makes them together a force to be reckoned with,” says Michele Kuprewicz, head, retail and licensing, IFL Science. “This collaboration between IFL Science and Ripley’s Believe It or Not! is a publishing dream come true.”
The partnership adds to IFL’s growing list of brand extensions. Licensing Link Europe, the brand’s agency, recently signed a deal on its behalf with Half Moon Bay for a collection of giftware.