Herman will now drive the editorial content of the publishing program for the Peanuts brand, which will include transitioning to an optimal blend of physical books, e-books and hybrid digibooks and apps. In his new role, Herman will also maintain and build relationships with key retailers to maximize the business potential for the category.
“We are pleased to add a creative thinker like Craig to our team here at Peanuts,” says Leigh Anne Brodsky, managing director, Peanuts Worldwide and Iconix Entertainment. “With his extensive knowledge of publishing and how the industry is transforming we know we will continue to grow the Peanuts program into a leader in the space.”
Herman joins from the Philadelphia-based Running Press, where he was an integral part of the team that acquired many highly visible properties including Peanuts and Comedy
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