Adult entertainment brand Hustler has partnered with vape and e-cigarette manufacturer ISI to launch a range of Hustler Vapes globally this summer.   

Hustler Vapes employs cutting edge technology tailored by ISI into a collection of the Hustler Player Edition 3-in-1 personal vaporizers.

Hustler Vapes is also launching a collection of Barely Legal branded e-liquid flavors for use in the vaporizers.

“When we started looking to partner with a licensed brand, Hustler was an ideal fit–a synergy of rebelliousness and freedom that the Hustler brand embodies, with a powerful brand name that cuts through to garner both shelf space, and customer attention in this exciting growth time in this industry,” says Jason Roth, chief executive officer, ISI Wholesale.

Hustler will also expand its product line into other new categories with licensees such as Isaac Morris (U.S. apparel), Philcos (apparel and headwear), Fipotex (apparel in Europe), Parks Agency (U.K. apparel and loungewear), Aquarius (U.S. headwear) and Scorpio Posters (posters and wall art).