Hustler and its licensing agent Sharper Inc. will present a new vision for the iconic adult brand, which celebrates its 40^th anniversary this year, at the Licensing Expo this week.

The two partners have been working together since April to develop a new brand vision that embodies the Hustler lifestyle. The partners also plan to expand distribution and product lines internationally. Product can currently be found in the growing number of Huslter Hollywood stores throughout the U.S.

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