Hunting Mag Inks Apparel Deal

Sports Afield, the oldest outdoor magazine in North America, is adding to its roster of licensed products with a new line of apparel from Guide’s

Choice Outdoor Sportswear.

The new sportswear range will debut to the trade in early 2014 and arrive at retail in the spring.

“The Sports Afield brand, with its focus on quality, authenticity and tradition, is the ideal choice for a line of high-performance outdoor sportswear that is both attractive and functional,” says Ludo Wurfbain, publisher and chief executive officer, Sports Afield. “While the magazine is the heart and soul of Sports Afield, our expansion of the brand through our licensing program makes us more accessible to our core audience while providing an opportunity to reach an even wider group of outdoor enthusiasts.”

Guide’s Choice’s apparel line joins a growing portfolio of licensed products for the hunting adventure brand that also includes safes, hunting gear and home décor items.