The World of Eric Carle has partnered with the R.W. Knudsen Family brand for a line of juice boxes featuring Carle’s artwork and scenes from The Very Hungry Caterpillar.
The Joester Loria Group, the brand’s licensing agent, brokered the deal.
Under the terms of the agreement, R.W. Knudsen will produce a collection of its sensible sippers juice boxes that spotlight Carle’s artwork. The special collection includes fruit punch, organic mixed berry and organic apple flavors.
The Eric Carle-inspired sensible sippers are now available in grocery stores nationwide.