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The World of Eric Carle has teamed with Beijing Fans Technology Co for a Very Hungry Caterpillar-themed pop-up mall experience in Nanfeng City, Shanghai.
License Global
February 14, 2019
1 Min Read
Guangzhou Art-land Holding Company, a Joester Loria Group subsidiary and the representative for The World of Eric Carle in the region, brokered the deal.
The six-week event will feature themed activities, large-scale designs, licensed merchandise and more such as an oversized version of The Very Hungry Caterpillar, interactive zones, a treehouse with a slide and a cheese house for arts and crafts.
The Very Hungry Caterpillar pop-up at Nanfeng City will be open to the public from June 15 to July 29.
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