April 6, 2018
The Joester Loria Group and Rocket Licensing team up to release a new line of childrenswear from The World of Eric Carle in the U.K.
Rocket Licensing, the brand’s U.K. licensing agent, brokered the deal in partnership with the brand’s global licensing agency The Joester Loria Group.
The new collection, designed for children ages newborn to 12 months, features a raft of
Hungry Caterpillar
imagery on merchandise including sleepsuits, rompers, towels and more.
The
Hungry Caterpillar
babywear collection is now available at Sainsbury’s stores throughout the U.K. as well as online at Sainsburys.com.
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