The Joester Loria Group and Rocket Licensing team up to release a new line of childrenswear from The World of Eric Carle in the U.K.
The Very Hungry Caterpillar
Rocket Licensing, the brand’s U.K. licensing agent, brokered the deal in partnership with the brand’s global licensing agency The Joester Loria Group.
The new collection, designed for children ages newborn to 12 months, features a raft of
imagery on merchandise including sleepsuits, rompers, towels and more.
babywear collection is now available at Sainsbury’s stores throughout the U.K. as well as online at Sainsburys.com.
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