Hungry Caterpillar Inspires Charity Event

Rocket Licensing, the U.K. licensing agent for Eric Carle’s The Very Hungry Caterpillar, has partnered with the charity Action for Children for the third annual The Giant Wiggle national fundraising campaign.

April 6, 2018

1 Min Read

Rocket Licensing's third annual Giant Wiggle brings together children across the U.K.

Rocket Licensing, the U.K. licensing agent for Eric Carle’s The Very Hungry Caterpillar, has partnered with the charity Action for Children for the third annual The Giant Wiggle national fundraising campaign.

The Giant Wiggle, which took place at the end of March, brought together children in schools, nurseries and children’s centers across the U.K. in giant caterpillar-style conga lines. The campaign, which coincides with the anniversary of The Very Hungry Caterpillar, was created to encourage active lifestyles as well as creativity and storytelling.

This year’s highlights included themed craft activities and a Giant Wiggle conga line along a carved wooden Very Hungry Caterpillar story scene trail in Gloucestershire; storytelling, face painting and a Giant Wiggle in Bushy Park in London in partnership with licensee Cawston Press; and a celebrity-led Giant Wiggle at Folkestone Children’s Centre. Many of the events also included a visit from the Very Hungry Caterpillar.

“The Giant Wiggle is the perfect combination of a very high-profile, much-loved children’s character and a fun event to support a truly worth cause,” says Charlie Donaldson, joint managing director, Rocket Licensing. “In fact, The Very Hungry Caterpillar is ideal for this event–a truly classic brand but also timeless, entrancing new generations every year.”

The 2016 Giant Wiggle is also part The Very Hungry Caterpillar’s licensing campaign, which has already seen ranges of toys, plush, puzzles, bedding, crafts, greeting cards and more.

The Joester Loria Group is the worldwide agent for The Very Hungry Caterpillar.

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