Hungry Catepillar Adds New U.K. Partners

Eric Carle’s The Very Hungry Caterpillar has five new licensing agreements ahead of the 50th anniversary of the children’s book in 2019.

Products include Educational toys from James Galt & Co.; a range of seasonal confectionery from Bon Bon Buddies, butterfly growing kits and accessories from Insect Lore; personalized The Very Hungry Caterpillar homewares, apparel and gift sets from Signature PG, occasion cards from Hallmark Cards to be sold exclusively at Marks at Spencer.

Rocket Licensing, the U.K. agent for Eric Carle’s The Very Hungry Caterpillar, brokered the deals.

“These new licensing agreements underline the success of The Very Hungry Caterpillar across multiple categories and how enthusiasm for this evergreen brand continues to pass from generation to generation,” says Charlie Donaldson, joint managing director, Rocket Licensing. “These wonderful products from respected players are marvelous additions to the continuing success story of The Very Hungry Caterpillar as its 50th anniversary gets ever closer.”

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