April 10, 2021
Novel Entertainment has secured a new global deal for the "Horrid Henry" brand with kids' audio platform Yoto.
Under the partnership, five initial "Horrid Henry" audio titles will launch as physical cards for Yoto's Yoto Player in June, including Ice Cream Dream, The Name Game, The Best Boys' Club Sleepover, Horrid Henry's Petsitting Service and Horrid Henry and the Walking Stick Gang.
The "Horrid Henry" Yoto cards will be available to purchase worldwide at Yotoplay.com.
"We're excited to be bringing the world of 'Horrid Henry' to Yoto with these hilarious audio titles, which we know will delight fans of the TV series and new listeners alike," says Jessica Tarrant, content director, Yoto. "Novel Entertainment has carefully crafted a brilliant audio series that brings Henry's misadventures vividly to life, and we hope this partnership will open up these fantastic stories to an eager and engaged new audience."
Novel Entertainment has also secured a further agreement for "Horrid Henry" audio content with audiobook distributor Findaway. Following the deal, eight collections consisting of five "Horrid Henry" stories each are now available worldwide across Findaway's network of platforms, which includes Apple, Google Play, Scribd and NOOK, in addition to existing partners including Audible and Amazon.
"Audio content is providing great comfort for families all around the world, whether as a part of a soothing bedtime routine, for extra learning during school closures or simply for the family to come together to enjoy," says Mike Watts, co-founder, Novel Entertainment. "As we continue bringing 'Horrid Henry' fans content across a multitude of formats and platforms, we know that with Yoto's focus on empowering children to choose their favorite stories to listen to safely, they are ideally placed to make our 'Horrid Henry' audio content offering even more accessible for both new and existing fans."
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