‘Horace’ Books Come to Life with AR App ‘Bookful’

“Bookful” will deliver “Horace and Co” titles including “Horace the Disgusted Hamster,” “Custard the Wibbly-Wobbly Dinosaur” and “Where are you Mr. Blue?”

License Global

January 28, 2020

Flossy and Jim have partnered with AR app “Bookful” to bring the

Horace and Co

storybooks to its mobile library.

“Bookful” is a content platform delivering extended reality end-user applications. “Bookful’s” library has more than 100 books and games for children that bring books to life in augmented reality.

The

Horace & Co

titles will be available for download via the app. Titles getting the “Bookful” treatment include “Horace the Disgusted Hamster,” “Custard the Wibbly-Wobbly Dinosaur” and “Where are you Mr. Blue?”

Each book featured in the app will be available on the App Store and Google Play. It will allow children to read the story with 3D animations that can be projected in the user’s environment using AR technology.

The titles are to be marketed to English-language territories worldwide and will also be available in Mandarin, Japanese and Korean for a growing number of distribution partners in Asia.