Highlights Inks New Licensing Deals

Media brand and publisher Highlights for Children has announced a raft of new partnerships that will expand its brand across retail.
License Global

October 15, 2018

Highlights Inks New Licensing Deals

New partners include HABA (a maker of wooden toys and puzzles), Leap Year (a maker of art materials, puzzles and toys), Phoenix International (a publisher of sound and quiet novelty books) and Siscovers (a bedding and home décor company).

“The Highlights brand has been delighting and delivering joy to children for more than 70 years,” says Mary-Alice Moore, senior vice president and publisher, Highlights Retail Group. “We are excited to announce these new licensing relationships, which will complement the overwhelming success of our vibrant retail program and expand our brand presence in categories that are important to Highlights families.”

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