Celebrating its 75th year, the global children’s brand will leverage its consumer reach to expand into new children’s product categories.

License Global

February 20, 2021

1 Min Read

Highlights is kicking off its 75th year with the appointment of The-M-Zone as its North American licensing agent. The-M-Zone will pursue licensees and partnerships that will deliver content, product and experiences.

“Partnering with The-M-Zone comes at an opportune time when children’s learning is being redefined, and content and experiences need to be more relevant,” says Lece Lohr, president, Highlights Consumer Business. “The-M-Zone will engage licensing partners, who will help us continue our mission of fostering curious, creative, caring and confident children.”

As Highlights gears up to celebrate its 75th anniversary, The-M-Zone will leverage Highlights’ trusted family brand reputation to expand its footprint into new content areas and product categories with the purpose of creating a breadth of experiences that extend through all aspects of a child's life and development.

The content areas are divided into two groupings:

  • Educational preschool products that inspire young kids aged 3-5 to learn and help establish building blocks in the areas of reading math and STEM; and

  • Fun explorational products that motivate kids aged 5-8 to build, play, experiment, craft, cook, dream and become outstanding citizens of the world.


Product areas to be pursued include preschool learning toys, arts and crafts kits, STEM activity kits, electronic and wooden toys, subscription boxes, as well as others. Additionally, hallmark assets can be adapted for and appear as licensed content in partnerships.

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License Global

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