Hidden Pigeon Names Tori Cook SVP, Franchise Management and Paula Allen, Publishing Consultant

Appointments will help drive growth of celebrated IP from bestselling children’s book author/illustrator, Mo Willems.

License Global

May 16, 2024

3 Min Read
Tori Cook, Paula Allen, Hidden Pigeon Company
Tori Cook and Paula AllenHidden Pigeon Company

Hidden Pigeon Company (HPC), the company extending the reach of award-winning author/illustrator, Mo Willems’s, character brands, has announced the appointment of Tori Cook as senior vice president, franchise management. Cook, who joins an expanding team, is a strategic, multidimensional leader with deep expertise in franchise and brand management, consumer products, retail development and marketing. In addition, HPC has brought on Paula Allen as publishing consultant. Allen is well-regarded in the publishing business and has played a pivotal role in crafting book deals for authors and facilitating foreign rights licensing for their literary works. Both Cook and Allen report to Karen K. Miller, chief executive officer, HPC.

“Tori and Paula are recognized leaders in their respective fields and fantastic additions to our growing team of exceptional talent,” says Miller. “We are delighted to have both of these outstanding professionals onboard to help us extend our unique IP to an even broader audience of kids and ‘former kids’ across multiple platforms and merchandise categories throughout the U.S. and around the world.”

“I’m very excited to be joining HPC at this point in the company’s growth story,” says Cook. “There are so many opportunities to share Mo Willems’s wonderful and beloved characters with his large and loyal fan base, who already know and love ‘The Pigeon, Elephant & Piggie’ and ‘Knuffle Bunny,’ and to introduce them to new fans. I look forward to helping to drive the growth of these enduring brands in creative new ways.”

Related:Mo Willems on Bringing Stories and Franchises to Life in New Ways

 “I am so pleased to be working with Hidden Pigeon Company to further develop publishing opportunities for Mo Willems’s terrific library of books and charming and relatable characters,” says Allen. “Mo Willems has brought such brilliantly engaging stories to life for generations of young and young-at-heart readers, and I look forward to working with Karen, Tori and the whole HPC team to develop even more ways for consumers everywhere to engage with these book-based brands.”

In her new role, Cook is responsible for leading and developing the short- and long-term strategy for HPC globally, including spearheading the growth of the company’s consumer products programs. She is charged with strategically identifying, evaluating, planning and pursuing franchise opportunities across content development, creative, digital and social media, publishing, consumer products, gaming and live events.

Before joining Hidden Pigeon Company, Cook held positions with leading toy and entertainment companies, most recently with Spin Master as its vice president, global brand management and marketing, where she led the brand marketing and design teams in the Wheels and Action business strategy and product development areas.

Related:Hidden Pigeon Company Names New CEO

Before her time at Spin Master, Cook was vice president, global franchise marketing, retail development and location-based entertainment, Mattel, where she led the short- and long-term franchise strategy for “Masters of the Universe,” Barbie and Hot Wheels, among other key Mattel brands.

Allen is a global publishing expert with over 30 years of experience in the field, the last nine of which were devoted to running her own consultancy. She has been providing literary services to authors and screenplay writers and consulting for businesses looking to develop intellectual properties or expand overseas. She is tasked with broadening the Mo Willems universe in licensed formats globally while also building on Willems’s work with the company’s valued publishing partner, Union Square & Co.

Before founding Screenland Literary Associates, Allen held roles at Nickelodeon Consumer Products and Warner Bros. Consumer Products.

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License Global

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