Hearst to Publish Airbnb Magazine
The pilot issue of Airbnbmag will debut across the U.S. and Canada on May 23.
Airbnb, a community marketplace for listing, discovering and booking accommodations and experiences around the world, has partnered with Hearst to publish a new magazine, titled Airbnbmag.
The new magazine will aim to offer an insider’s view of global destinations that echo the “spirit and reach of Airbnb” as well as encourage readers to be travelers, not just tourists. Airbnbmag will also provide insights collected from its community of hosts, local insiders and experienced voyagers for on-the-ground perspectives on cities, neighborhoods and scenic spots.
Airbnbmag will be divided into four sections–The Local, an insider’s look at how to eat, play and shop around the world; Stay, which will feature Airbnb properties, tips and hacks for making anywhere feel like home; Roam, which will showcase destinations and stories to help readers dream up their next journey; and Belong, which will spotlight true-life adventures. It will also include a column called “Not Yet Trending,” which will profile a location that has recently spiked in popularity according to Airbnb data.
Destinations featured in the pilot issue include Austin, Tex.; Australia; Bali; Cuba; London; Malibu, Calif.; Savannah, Ga.; and Seattle, Wash.
“Airbnbmag reflects a new sensibility that grew out of Airbnb’s disruption of travel in the 21st century,” says Michael Clinton, president of marketing and publishing director, Hearst Magazines. “We’re sharing a fresh take on how to see the world by tapping into the evolving stream of activities and travel habits of millions in the Airbnb community.”
The pilot issue of Airbnbmag will be available at Barnes & Noble, supermarkets, mass retail stores, airports, train terminals and newsstands throughout the U.S. and Canada, beginning May 23. The second issue is scheduled for September.