Hearst Extends Representation with IMG
IMG is on board to extend Esquire into categories such as apparel, jewelry, home and travel.
NORTH AMERICA–Hearst Magazines has extended its licensing relationship with IMG to include representation of Esquire in the U.S. and Canada.
The multi-year agreement will focus on building a portfolio of prestige products for Esquire in markets around the world across categories including apparel, accessories, jewelry, home and travel.
“Like the venerable Esquire brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” says Steve Ross, vice president & global chief licensing director, Hearst Magazines
. “We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets.”
IMG has represented Hearst brands including Cosmopolitan, Esquire and Harper’s Bazaar outside of the U.S. since June 2013 and Cosmopolitan in the U.S. since 2015.
“As an Esquire subscriber for the past 20 years, I am truly excited that we have extended our representative relationship with Hearst to include this iconic brand in North America,” says Gary Krakower, vice president, IMG. “We look forward to collaborating with the editors to build upon the magazine’s array of modern and sophisticated consumer products for men who always aim to live life at its best.”