IMG is on board to extend
into categories such as apparel, jewelry, home and travel.
in the U.S. and Canada.
The multi-year agreement will focus on building a portfolio of prestige products for
in markets around the world across categories including apparel, accessories, jewelry, home and travel.
“Like the venerable
brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” says Steve Ross, vice president & global chief licensing director, Hearst Magazines
. “We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets.”
IMG has represented Hearst brands including
outside of the U.S. since June 2013 and
in the U.S. since 2015.
subscriber for the past 20 years, I am truly excited that we have extended our representative
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.