Hearst Extends Representation with IMG

NORTH AMERICA–Hearst Magazines has extended its licensing relationship with IMG to include representation of Esquire in the U.S. and Canada.

April 6, 2018

Hearst Extends Representation with IMG

IMG is on board to extend

Esquire

into categories such as apparel, jewelry, home and travel.

NORTH AMERICA–Hearst Magazines has extended its licensing relationship with IMG to include representation of

Esquire

in the U.S. and Canada.

The multi-year agreement will focus on building a portfolio of prestige products for

Esquire

in markets around the world across categories including apparel, accessories, jewelry, home and travel.

“Like the venerable

Esquire

brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” says Steve Ross, vice president & global chief licensing director, Hearst Magazines

. “We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets.”

IMG has represented Hearst brands including

Cosmopolitan

,

Esquire

and

Harper’s Bazaar

outside of the U.S. since June 2013 and

Cosmopolitan

in the U.S. since 2015.

“As an

Esquire

subscriber for the past 20 years, I am truly excited that we have extended our representative

relationship with Hearst to include this iconic brand in North America,” says Gary Krakower, vice president, IMG. “We look forward to collaborating with the editors to build upon the magazine’s array of modern and sophisticated consumer products for men who always aim to live life at its best.”

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