Hasbro Plans Play-Doh Books

Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.

April 6, 2018

Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.

Over the next several years, Silver Dolphin will publish a variety of books that incorporate Play-Doh products including board books illustrated with Play-Doh creations, sticker and activity books, electronic sound books and novelty books that include Play-Doh compound.

The first books to come from the new partnership will arrive in stores this March and include three Play-Doh Concept Learning books, two novelty board books and one jumbo sticker book with titles such as

Counting Bunnies, Making Shapes with Monkey

and

Rainbow Butterflies

.

Additional titles are scheduled for this fall.

“Children will gravitate toward this adorable early-learning series and this is just the beginning of many more learning initiatives to come from Hasbro Publishing,” says Michael Kelly, director of global publishing, Hasbro. “The eye-catching images of actual

 Play-Doh sculpts throughout the books are instantly recognizable.”

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