Hasbro Debuts New Property with Publishing Deal
Hasbro has partnered with Abrams Children’s Books to launch the “Cubby Hill” publishing program.
“Cubby Hill” is a unique property for Hasbro as it will be introduced through publishing before branching out into entertainment and product categories. The franchise will follow the lives of various creatures in the community of Cubby Hill. It aims to celebrate the core values of inclusivity, imagination, and acceptance.
“‘Cubby Hill’ has been a labor of love for all of us here at Hasbro,” says Michael Kelly, vice president, global publishing, Hasbro. “This is the first time Hasbro has introduced a new brand through books, and we’re excited to be working with Abrams and Cori on this amazing project. From the start, we could see that they embraced our vision for Cubby Hill and all it represents, and we simply cannot wait to share it with the world.”
The franchise’s publishing program will be launched with the book The Welcome Wagon: A Cubby Hill Tale. Hasbro has partnered with Abrams Children’s Books to launch the title on March 3, 2020. The roll out will include a jacketed hardcover picture book, written and illustrated by Cori Doerrfeld.
“We’re thrilled to be collaborating with Hasbro and award-winning storyteller Cori Doerrfeld on this unique opportunity to introduce the unforgettable world of Cubby Hill in a picture book with all the makings of an instant classic,” says Andrew Smith, senior vice president and publisher, Abrams Children’s Books. “It’s themes of kindness, compassion and civility are sure to resonate with today’s young readers and their parents.”
Hasbro recently made a slew of novel moves in 2019. Earlier this year, the company announced the acquisition of entertainment brand Entertainment One for $4 billion.