HarperCollins Picks up 'Twirlywoos'

The series was developed by DHX subsidiary Ragdoll Productions ("Teletubbies") in conjunction with DHX Media.

The new deal with HarperCollins covers all publishing formats–physical and digital–and will see HarperCollins publish a dynamic book program that echoes the humor, surprise and fun of the TV series.

The publishing range will include preschool board books, activity books, annuals, e-books, audio, novelty and gift titles and will kick off in October with a

Twirlywoos Little Library

and two board books–

Meet the Twirlywoos

and

Hello Chickedy, Hello Chick

.

“With licensing activity ramping up on 'Twirlywoos,' we are looking to appoint the best licensees in each category, and HarperCollins is a first-class partner to launch with this property globally," says Tom Roe, commercial director, DHX Brands. "The television series is exceeding our expectations, and the

HarperCollins joins a full roster of "Twirlywoos" licensees including global master toy licensee Golden Bear. In June this year, Golden Bear will launch its first line for the brand, focusing primarily on plush and plastics (play sets and figurines), bath toys and games, and activity products.