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HarperCollins Expands ‘44 Cats’ into N.A.

Joester Loria Group and Branding Stream broker new “44 Cats” deals in the U.S. and Canada.

“44 Cats” has expanded its publishing program in North America with board books, storybooks and early readers from HarperCollins Children's Books. 

The licensing deal was brokered by The Joester Loria Group and Branding Stream for the U.S. and Canada. It will see HarperCollins release 44 Cats: Meet the Cats in March 2020. The book will highlight the lead characters of the “44 Cats” animated children’s series.

The deal adds to the “44 Cats” licensing program portfolio which includes licensees Franco Manufacturing and Rubie’s.

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