Hallmark’s archive is now open to companies in Mexico, Central and South America.
“Hallmark is looking to expand and implement its licensing program in Latin America," says Karen Mitchell-Layton, vice president of licensing, Hallmark. "We purposely chose P&L Global due to their vast knowledge in brand and character Licensing.”
Hallmark Design Collection, Hallmark Babies Collection, Forever Friends, Emily Button and Rainbow Brite are some of the licensing programs available for Latin America licensees.
“We are truly excited about this new association with Hallmark, which adds value and power to our brand portfolio,” says Fanny Salazar, head of licensing, P&L Global Network. “We are confident that we will be able to secure the best licensees to reflect the spirit of a unique brand such as Hallmark and make it reachable for Latin American consumers.”
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