Hallmark Debuts RSPCA Cards

U.K. animal welfare charity the RSPCA has teamed up with Hallmark in a new three-year gifting deal.

The partnership covers greetings cards, gift presentation, social stationery and crackers that will use the charity’s Respect style from its recently launched style guide.

The first products in the new range, a series of greeting cards, hit shelves late last year and are now available at supermarkets and card specialists across the U.K.

The Hallmark range will complement the existing cards produced by Paperlink, which uses the Harmony style.

“We are delighted with the new range. The quality of the cards in particular and the care with which the images have been chosen and employed are certain to guarantee a strong appeal to a wide audience,” says Cathy Snow, licensing manager, the RSPCA.