Hallmark Adds to So So Happy Range


Entertainment One has announced a new deal with Hallmark for So So Happy gifts and cards in one of its first deals since acquiring brand owner Art Impressions in June.

The new line of cards, stationery and gifts joins Hallmark’s existing line of So So Happy party products, which was launched earlier this year.

“Hallmark’s world-class design capabilities and global brand recognition make it an exceptional partner for So So Happy and now Entertainment One,” says Cindy Bailey, who created and continues to oversee So So Happy. “With this relationship, we will be able to offer our customers so many more wonderful options to share So So Happy’s positive message and to encourage young people to embrace the diversity of life, approach each day as a gift, and practice love, respect, and kindness.”

The new collection includes more than 20 cards, journals, tote bags, photo frames, buttons, purse notes and stickers featuring fun messages from the brand’s more than 80 characters.

So So Happy cards and products are now available at Hallmark Gold Crown stores and participating Hallmark retailers nationwide, as well as Walmart, Walgreens and CVS.

“Hallmark’s mission–to make the world a more caring place by helping people make meaningful connections with each other–aligns perfectly with So So Happy’s mission to promote positivity, build self-confidence and inspire acceptance,” says Claire January, senior licensing account executive, Hallmark. “We are excited to partner with So So Happy and offer products that will boost kids’ confidence when they head back to school, as well as on birthdays and any day of the year.”