The 25th-anniversary campaign will focus on “love for all ages,” with Walker Books developing sensory story times at festivals and story centers.
A newly relaunched site will offer games and fun for young ones, too. Existing partners include Rainbow Designs for nursery toys; Paul Dennicci for nursery bedding, cards, calendars, baby clothing and more.
The publisher is expected to make announcements regarding partners for Valentine’s Day and Easter soon.
Walker Books will exhibit Sambro’s Nickelodeon Slime products during Brand Licensing Europe at stand F64.