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The Gruffalo to Land at a Grocer Near You

The Gruffalo to Land at a Grocer Near You

Magic Light has inked a one-year promotional and marketing deal with Arla Big Milk on behalf of its preschool brand The Gruffalo.

Arla Big Milk will launch a grocery-wide promotion featuring monthly competitions, opportunities for prizes including seasonal explorer packs and mini breaks at Chessington World of Adventures Resort.

Arla Big Milk will also work with Mumsnet for a site takeover, online activations, recipe videos inspired by The Gruffalo cookbook and more.

POS and digital campaigns will appear online and in-store at retailers including Tesco and ASDA.

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