Grazia, Brandgenuity Turn the Page on U.K. Licensing Program

Italian fashion magazine to take its licensing program to the U.K.

License Global

August 5, 2019

1 Min Read

Italian fashion magazine Grazia has chosen Brandgenuity to build a U.K. licensing program for the brand.

Brandgenuity is seeking to expand the Grazia brand into licensed products and services and is exploring opportunities in areas including apparel and accessories, cosmetics, beauty, fragrances, home collections, stationery and branded experiences. The products ideal targeted demographic will be women, ages 25 to 45.

The licensing agency has previously worked with global brands such as “Carmen Sandiego.”

Read more about:

Brandgenuity

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like