Hearst has entered into a new retail venture at Mall of America on behalf of its home magazine, Good Housekeeping.
The three-month pop-up experience, dubbed GH Lab, will give consumers a chance to experience Good Housekeeping-recommended products and more.
The store spans 2,700 square feet and will feature specially designed rooms that allow visitors to envision how products would work in their own homes. Amazon Smile Code technology is powering smart-home tech that lets shopper try out new products from their favorite brands, play with toys and sample beauty products.
The GH Lab is open throughout the holiday season.