Bauer Media has tapped the U.K. agency to bring its popular pregnancy and baby magazine into new product categories.

EUROPE–Bauer Media has appointed Golden Goose to serve as the exclusive brand licensing agency for its pregnancy, baby and toddler magazine, Mother&Baby.

Through the agreement, Golden Goose will aim to secure a number of licensing partners in categories such as accessories for pregnant mothers and infant and toddler nutrition. The agency is currently seeing licensees for the publishing brand.

Golden Goose will also showcase Mother&Baby at Brand Licensing Europe, Oct. 10-12.