Brand Monk, Atlantyca’s India-based agent, brokered the deal.
Under the terms of the agreement, Bioworld will produce a line of Geronimo Stilton apparel spanning branded t-shirts, tank tops, polo shirts, two-piece sets, sweatshirts, jackets, shorts, jumpers, pajamas, dresses, skirts, pants, jeans and leggings for boys and girls.
Bioworld’s Geronimo Stilton apparel range is set to hit department stores, mass retail outlets and more this September. It will also be available online.
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