Leo Lionni’s book has a new licensee with more on the way.

License Global

December 19, 2020

1 Min Read

V.I.P. Hamburg has reported its latest deal for Frederick & Co. with Toniebox.

Leo Lionni´s books by Penguin Random House, “Frederick & Co.” have sold more than 20 million copies in 20 language. Core audiences are children 3 to 7, their parents and grandparents. Now, that world is expanding with more licensed deals with TonieBox. The stories around Frederick and his friends are planned to be launched in the second half of 2021, most probably also in the U.K. and U.S.
The licensing agents for Leo Lionni´s classic works, Hamburg-based V.I.P. Entertainment & Merchandising AG, is about to sign deals for a broad range of activities books after having inked a deal with ArsEdition for Baby Albums. Furthermore, licenses for memory, puzzles and card games, plush and soft dolls, educational and wooden toys are in the pipeline.

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