Barry Hafft will join the company’s sales and retail services team to oversee the company’s field merchandising program.

NORTH AMERICA–Long-time Disney executive Barry Hafft has joined Trends International as the company’s executive vice president of sales and retail services.

In his new role, Hafft will spearhead Trends’ North American sales organization and will oversee the company’s field merchandising program with the goal of increasing distribution.

“Barry spent over 25 years with The Walt Disney Company in senior sales roles across Disney’s media and licensing business and brings a wealth of business development and leadership experience to Trends,” says Bruce Morrison, president and chief executive officer, Trends International. “He will play a key role on our management team, as the company looks to aggressively grow distribution across omnichannel retail.”