April 6, 2018
Forbes and rFactr will jointly promote and sell the Forbes SocialPort system and share the revenues generated. In addition to the licensing arrangement, Forbes has also taken an equity stake in rFactr.
“Forbes SocialPort reinforces our strategy to transform Forbes into more of a global product and tech-driven media company," says Mike Perlis, president and chief executive officer, Forbes Media. "This agreement will help us drive incremental revenues and will strengthen our technology portfolio.”
B2B sales organizations are increasingly using social media to engage potential customers earlier in the buying cycle.
“Our ongoing research and direct conversations with sales and marketing leaders tell us that alignment between marketing content and sales enablement is a huge pain point for most organizations," says Bruce Rogers, chief insights officer, Forbes Media, and head, ForbesCMO Practice. "This partnership with rFactr is a logical extension of our strategy to help companies better create, manage and activate their thought leadership content programs.”
SocialPort is a social communications management system that allows companies to share their marketing content on social media platforms. Users can write, schedule and publish content across all social networks.
One of the system's first clients will be
itself, which will use the tool to better manage and leverage the magazine's social selling efforts.
“The agreement with Forbes creates the opportunity for top brands to have access to the most robust social system in the market with
’ respected content," says Richard Brasser, founder and chief executive officer, rFactr. "We provide the right enterprise communications tool for social network use that will scale with organizations, offer seamless management and bridge the gap between marketing and sales.”
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