The expanded partnership will include in-book, online and on-air features and much more to both brands’ fans.
NORTH AMERICA–Meredith and Endemol Shine North America have expanded their current partnership agreement between Family Circle and "MasterChef" to include the “MasterChef Junior” brand.
The collaboration will now include the "MasterChef Junior Experience" sweepstakes as well as in-book, online and on-air features such as mystery box challenge, branded content and more.
Additionally, Family Circle Readers will be able to enter the "MasterChef Junior Experience" sweepstakes until May 31 for the chance to win a two-night stay in Los Angeles, a tour of the show’s set, a one-year subscription to CookingWithMasterChef.com and a copy of the MasterChef Junior cookbook.
"At Family Circle, we are absolutely thrilled to join forces with ‘MasterChef Junior’ this year," says Cheryl Brown, editor-in-chief, Family Circle. "Our reader is feeding her busy family seven days a week, and she relies on us for doable, delicious recipes for breakfast, lunch, dinner, and dessert. Our new partnership with ‘MasterChef Junior’ is an ideal opportunity to reach even more home cooks everywhere."
Family Circle and “MasterChef” originally partnered in May 2015 and offered a host of exclusive content, set visits and more.
"'MasterChef" and Family Circle have continued our shared commitment to celebrate home cooks since our partnership began in 2015," says Marisa Hammonds, senior vice president, digital, marketing and research, Endemol Shine North America. "Each season, the partnership has evolved to offer a more robust experience to culinary fans, and we are pleased to now bring ‘MasterChef Junior’ into the mix.