The children’s book series is expanding into the food category.

License Global

July 27, 2021

1 Min Read
NinjaBrandLiaison.png

Children’s book series Ninja Life Hacks has announced an agreement with Balchem, a global ingredient supplier, to work together to secure partners for branded food products. The partnership with Balchem was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks.

“A healthy relationship with food is key to children’s mental and emotional well-being,” says Mary Nhin, author, Ninja Life Hacks. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

Balchem will develop Ninja Life Hacks food concepts ranging from foods for cognitive health to healthy ice creams for celebrations and will be developed for specific partners and retailers.

“This is a fantastic opportunity to harness the engaging Ninja Life Hacks characters to create foods with our research-backed ingredients that help support health benefits for children,” says Shitij Chabba, vice president, minerals and nutrients and global marketing, Balchem Human Nutrition & Health. “It’s also an exciting opportunity for our partners to innovate with us to create and launch successful new products.”

In addition to food licensing, The Brand Liaison is expanding the Ninja Life Hacks brand beyond the core book series and is seeking partners for toys, plush, learning development games, apparel, accessories, sleepwear and more. For more information on Ninja Life Hacks licensing, visit www.theBrandLiaison.com or contact Laurie Smith, [email protected], 516-857-3115.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like