Andersen Press and JoJo Maman Bébé will extend their Elmer apparel agreement. Metrostar brokered the deal.
The new deal will see JoJo Maman Bébé offer apparel for children 0-6, which will debut in 2019, to coincide with the Elmer 30th anniversary celebration. Garment details include JoJo Maman Bébé’s signature Breton stripe.
“We’re absolutely delighted to be working with JoJo Maman Bébé on a third Elmer apparel range,” says Paul Black, director, public relations, Andersen Press. “2019 will be a big year for Elmer, so it’s especially thrilling for us that licensees, like JoJo Maman Bébé, are launching new products during this special year when so many 30th birthday events and activities are planned.”
Previously, Andersen Press and JoJo Maman Bébé linked for apparel collections in 2017 and 2018. Andersen Press has also joined forces with leading anti-bullying charity Kidscape during Elmer the Patchwork Elephant’s 30th anniversary year.
Elmer will become the ambassador for the charity’s annual Friendship Friday activities and will be featured in online and printed resources for teachers. Kidscape, which identified a growing need for early-years resources on anti-bullying, will use Elmer to help guide children through the ideals of friendship and acceptance that he represents.
Metrostar is exhibiting on behalf of Elmer at Brand Licensing Europe at stand K30.