“We’re absolutely delighted to be working with JoJo Maman Bébé on a third Elmer apparel range,” says Paul Black, director, public relations, Andersen Press. “2019 will be a big year for Elmer, so it’s especially thrilling for us that licensees, like JoJo Maman Bébé, are launching new products during this special year when so many 30th birthday events and activities are planned.”
Previously, Andersen Press and JoJo Maman Bébé linked for apparel collections in 2017 and 2018. Andersen Press has also joined forces with leading anti-bullying charity Kidscape during Elmer the Patchwork Elephant’s 30th anniversary year.
Elmer will become the ambassador for the charity’s annual Friendship Friday activities and will be featured in online and printed resources for teachers. Kidscape,
Metrostar is exhibiting on behalf of Elmer at Brand Licensing Europe at stand K30.
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