The deal will see Spotlight identify licensing deals for Elmer in the U.S. and Canada in the plush, toys, puzzles, children's apparel, accessories, room décor, coloring/activity books, crafting and fabrics categories, among others.

"The Spotlight team impressed us with their great affection and enthusiasm for Elmer, and we are looking forward to working with them to make sure we have lots of wonderful products for Elmer's many U.S. and Canadian fans to enjoy," says Claire Potter, managing director, Metrostar.

Metrostar was recently chosen by Andersen Press as a lead agent to manage and work alongside Elmer’s network of sub-agents across all product categories globally.